"博" 而广之_ 优化博客中的广告
2006-9-28 8:37:00
使用GOOGLE ADSENSE使您的网站产生收入,点上面图片注册。
通过博客投放广告时,您会遇到一些完全不同的挑战: 给定的网页格式、具有高度针对性的内容及常客等等。为了最有效地利用读者资源和网页内容,谨提供一些建议:
使广告融入博客
要提高读者关注并点击广告的可能性,请将广告单元融入博客的背景中。为广告标题应用鲜明的颜色有助于使广告引人注目,而且应确保广告的背景和边框与其投放区域使用相同的背景颜色。
试用多种广告格式和位置
一般来说,较宽的广告格式往往更易于阅读。将广告单元置于首个帖子之后很可能会引起读者的兴趣。为了帮您找到灵感,请看一看我们的广告实施示例。另外,考虑在博客网站右侧放置一个 "摩天大楼广告" (120x600) 或纵向链接单元。如果您使用的是 Google Blogger,可以查阅将 AdSense 代码置入博客的补注中,以获得相关说明。
利用搜索和推介为读者提供更多选项
为了确保使用 AdSense 能够获得尽可能多的收益,除广告之外,您还可以使用 AdSense for search 和推介。您可以增加收益,为读者提供实用信息,并充分利用灵活的格式。
改进广告定位
使用区段定位,您可以将广告单元定位到博客的特定部分,也可以滤除不相关部分 (如导航链接)。建议熟悉 HTML 的用户才尝试实施区段定位。
如何为博客带来更多访问量: 如果您使用的是 Google Blogger,可以在更新博客时启用此设置以通知 Weblogs.com (这是一项博客更新通知服务)。这意味着您的博客将被包含在网络的 "最近更新" 列表以及其他涉及博客的服务中。
How to put AdSense in your blog's sidebar
If you're new to AdSense and not too familiar with making modifications to your blog's template, you can follow these instructions for placing AdSense code in your blog's sidebar (using the Minima template as an example).
Assuming you have already signed up and been approved for a Google AdSense account, you should be able to log in here. Once you're signed in, click the Ad Settings tab near the top of the page. To cut right to the chase, focus on these steps:
- Choose Your Ad Layout - To fit ads in your sidebar, it's best to choose one of the following ad layouts.
Button (125x125) Skyscraper (120x600) Wide Skyscraper (160 x 600) Vertical Banner (120 x 240) Small Rectangle (180x150)
- Choose a color palette - They are very cleverly named but it's really just a matter of your preference.
- Copy your AdSense code - At the bottom of the page, there's a box with code in it. Highlight all of that code and copy it.
- Paste the code somewhere - Notepad or Text Edit or something like that is a good place for now.
- Go to Blogger.com and sign in - Choose the blog you want to put ads on and click the template tab.
- This is less of a step and more of a precaution - Copy your entire Blogger template and save it in Notepad or Text Edit just in case.
- Find the place in your template that says this; you might have to scroll down pretty far:
<!-- Begin #sidebar --> <div id="sidebar"><div id="sidebar2">
- Paste the AdSense code you saved earlier right after that part.
<!-- Begin #sidebar --> <div id="sidebar"><div id="sidebar2"> PUT YOUR ADSENSE CODE HERE!
- Save your template changes and republish your blog.
